Design Usability: Tests to Make Data-Driven Design Decisions

STC Rochester Council presents Design Usability: Tests to Make Data-Driven Design Decisions

Join us Wednesday, November 6th, from 6:00 to 8:30 pm at the Barnes & Noble Bookstore @ RIT to meet up and learn about usability testing from Teresa Washburn and John McGloon.

This STC Rochester educational event is offered remotely as well as in person.

Design Usability: Tests to Make Data-Driven Design Decisions

Usability Testing is an extremely exciting opportunity that connects us directly with our users. Done well, it is among the most productive activities that any team can conduct. Human Computer Interaction (HCI) practitioners in a wide variety of roles benefit from well-executed usability testing.

Learn how to plan and execute great usability tests to make data-driven design decisions. Make key links between personas and test screeners. Learn about the importance of selecting key tasks for testing and tracing those to the accompanying script. Facilitate better, and observe better.
Incorporate key methods, such as system usability scales, into a usability test.

John and Teresa co-manage a User Experience team that has created award-winning medical devices for Welch Allyn, a small, global, medical device company headquartered near Syracuse, New York. Together with their team, they are responsible for all aspects of the user experience—information architecture, human factors, interaction design, and visual design. They also manage user research, including usability testing.

About the presenters:









Teresa Washburn manages a team of User Experience designers specializing in information architecture, visual design, usability testing, interaction design, and industrial design.

Teresa has a Master of Science degree in Information Design and Technology from SUNY Institute of Technology (SUNYIT), and a Bachelor of Science in Professional and Technical Communication from SUNYIT.

Before her transition to the User Experience field, she worked in the Technical Communication field for companies like PeopleSoft and United Technologies.








John McGloon leads a team of User Experience designers working on information architecture, interaction design, industrial design, and overall experience design for medical devices. He and his team have several patents for user interfaces for patient monitors. He also leads the Technical Communication group, which produces information and illustration to support device use.

He is a distinguished graduate of Bentley University’s Master of Science program in Human Factors in Information Design. He also holds a Master of Arts in Technical Communication from Boise State University. His undergraduate alma mater is Hobart College.

He is former Manager of Information Design for National Headquarters American Red Cross, Biomedical Services as well as former Manager of Information and Training for National Headquarters American Red Cross, Chapter Services Information Systems. He is a retired veteran of the United States Army.


Reception Information:
Beginning at 6:00 pm, meet new STC members, see familiar faces, and visit with long-time friends and business associates.

Event includes:
• Network with STC members, colleagues, and newcomers
• Meal
• Presentation to begin at 7:00 pm

• Assorted subs
• Salads
• Chips
• Drinks, coffee, and tea
• Cookies

Barnes & Noble Bookstore @ RIT
100 Park Point Drive, NY  14623
Community Room (Upstairs)
Phone: 585.424.6766

On-Site Attendance

• Members: $12
• Non-members: $15
• Student: $10
Remote Attendance: $8
Remote attendees will receive access information during the week before the presentation.

Register at:

RSVP: Register by Wednesday noon, November 6th. After that, please contact Jackie Paterson at

This is a private, after-hours event.