Spectrum Spotlight: Management Methodologies Track

Interested in Management Methodologies? Read the descriptions below.

Management Methodologies
Metrics to Document the Cost of Documentation
Bernard Aschwanden
Metrics help identify the time, money, and resources of any project. Documentation metrics provide clear and unbiased data to quantify costs. Learn to calculate metrics, and identify where they can be reused. Define metrics for writing (including traditional chapter based and reusable topics) and present them in various ways beyond just a per page model. Know your costs and be in control of requests for new resources, updates to procedure, changes in software tools, and much more.
Present from a position of authority knowing the time, money, and resources your changes will save.
Bernard Aschwanden is a publishing technologies expert and author. A certified trainer, he teaches XML, DITA, CMS technology, and structured authoring. He works with clients to analyze and convert legacy documentation, review workflow, plan for and implement minimalist documentation, and identify best practices in technical communications.
Management Methodologies
Case studies: Planning Your Communications to Reach the Goal of ROI
Marilyn Woelk
Learn how to create effective communications to address business issues. This session will review case studies related to creating positive ROI. We will examine the initial client project requests, the research and analysis conducted related to the feasibility of those requests, how the communications solutions expanded or changed the client request, and other factors contributing to the success of the projects. We will answer questions about 1) evaluating the types of communications needed (marketing, training for a measurable skill or process, documentation, etc.), 2) identifying whether the underlying issues have been adequately assessed, 3) determining whether the deliverable is in the right medium to address the issue, and 4) if the right people were involved in the solution. We will also determine the measurable goal for the communications, and identify steps that were taken to create positive results (ROI) for the communications dollars spent.Marilyn Woelk is currently Co-VP/Spectrum Co-chair for the Rochester Chapter of STC, and President of Wingz Creative & Technical Group. She has 20 years of experience as a writer, editor, instructional designer, publications manager, and communications consultant for such clients as the Eastman Kodak Co. (Agency of Record), Xerox Corp. (Preferred Vendor), Heidelberg LLC, the U.S. Postal Service, EDS, and Fujifilm. She has created or managed communications that received awards and recognition from clients, and agencies such as the EPA.

Marilyn is experienced in developing marketing and technical communications for highly complex subjects, such as IT, digital imaging, and chemical processes.
Management Methodologies
Developing a Quality Management System for Your Technical Communications Department
Amy Friend and John Lukes
One of the aspects that helps professional technical communicators stand above others is the pride we take in delivering high quality documentation and training.
There are several approaches that we can employ in our development process to ensure quality in built-in. This presentation will look at elements of the Cost of Quality and where we can build them in to our processes to ensure our deliverables are of high quality. This session will be interactive. Come prepared to share how you built quality into your work!
Amy Friend has worked in the field of technical communications for more than 15 years. Her team is in the process of establishing a Tech Communication Quality Management System so that it aligns with the company. Amy is a Certified Black Belt.

John Lukes has worked in technical communications since before doing graduate studies in Communications Design. John holds a certificate in Quality Systems and Team Training from the University of California. As a member of the technical training department at Sun Microsystems, John established and facilitated crossfunctional process improvement teams in manufacturing which saved the company millions over a three year period. John joined a subsidiary of Kodak Health Imaging in early 2000 and was relocated to the Rochester area in 2004.
Management Methodologies
Hey, Rocky – Watch Me Pull A CMS From My HAT
Neil Perlin
If your documentation group is moving to a CMS, you may find that workflow, training, and cultural hurdles can derail implementation. And waste a lot of money since even simple commercial CMSs are an order of magnitude more expensive than help authoring tools. Help authoring tools (HATs) like Flare and RoboHelp seem unrelated to CMSs, but HATs have gone far beyond their help authoring roots. They offer, or are moving toward offering, features like repositories, version control, review management, content customization using conditionality and variables, and more. HATs are effectively lightweight CMSs. Which means? If you’re moving to a CMS, you can use your HAT to build simulated CMSs to spot problems before buying the “real” CMS. You might even be able to use your HAT as a CMS, thus reducing disruption and saving money. This session looks at how HATs might be used as content management systems.Neil Perlin has 32 years of experience in technical communication, with 25 in training, consulting, and development for various types of online formats and tools including WinHelp, HTML Help, CE Help, RoboHelp, ForeHelp, Flare, and more. Neil is a columnist and a frequent speaker for STC and other groups, the creator and manager of the Beyond the Bleeding Edge stem at the STC Summit, and an STC Fellow.

Neil is a Madcap Certified Instructor for Flare and Mimic, and an Adobe-Certified Instructor for RoboHelp and Captivate. He provides training, consulting, and development for online help and documentation, Flare, RoboHelp, Mimic, Captivate, XML, single sourcing, and structured authoring through Hyper/Word Services of Tewksbury, MA. Neil can be reached at nperlin@concentric.net and www.hyperword.com.