Spectrum Spotlight: Professional Development track

The Professional Development track at Spectrum 2011  focuses on ways you can build your skills and enhance your career.

Professional Development
Using Social Media to Enhance Your Career
Hannah Morgan
The landscape of employment has changed dramatically over the past several years. It isn’t enough to be a good individual contributor. People have to know what you can do. Whether you are employed, unemployed, looking for contracting assignments or just graduating, you will need to market yourself. Each one of us is responsible for managing our personal reputation and luckily there are tools today that make this easier than ever.

This presentation will address:

• Understanding the importance of having the right online presence and how to get started.

• Learning which social media tools are best for distributing your reputation.

• Develop goals to purposefully grow your network by using LinkedIn, Twitter, Facebook and blogs.
Hannah Morgan is a career strategist and founder of CareerSherpa.net. She is an energetic, compassionate conveyer of no-nonsense career advice. Her mission is to educate and motivate people to manage their careers. Hannah has delivered presentations and workshops to thousands of people and truly enjoys the opportunity to get people thinking.

Hannah has over 10 years of experience inspiring all levels of employees to be proactive in their careers and in their pursuit of new careers. Hannah shares information on the latest career management and job search trends on her blog, careercherpa.net, and several other sites such as HerRochester; Career Collective, a community of nationally known expert career advisors and resume writing professionals; and Brand-Yourself.com. When Hannah isn't writing, you can find her delivering workshops or presentations designed to be a reality check for anyone working today.

Hannah is active on Twitter (@careersherpa), LinkedIn, and Facebook. Her use and understanding of social media have helped her grow her brand and has benefitted many of her clients.
Professional Development
12 Steps to a Successful Work Life
Judy Shenouda
Yes, you can! Yes, we can! Layoffs. Unemployment. Underemployment. Plant closings. Corporate mergers. Buyouts. Outsourcing. Off-shoring. Social upheavals. Ouch! Although the times are tumultuous, there are individuals who manage to find or create fulfillment from doing work they love. There is no better time than now for technical communicators—with so many talents and capabilities—to explore ways to recreate their work, moving their career in promising, fulfilling directions.

In this session, you will:

• Learn the 12 steps that the presenter is taking to achieve her next career goals.

• Participate in an activity in which you take steps to further your career goals.
Judy Shenouda is owner of Shenouda Associates Inc., which provides writing and editorial services, staffing services, and products and presentations to corporate and business clients. Judy earned a BA degree in English and Secondary Education from SUNY at Buffalo and an MA degree in Literacy Journalism from S.I. Newhouse School of Public Communications at Syracuse University. In her affiliation with Toastmasters International, Judy has gained recognition as a Competent Communicator (CC), an Advanced Communicator Bronze (ACB), a Competent Leader (CL), and an Advanced Leader Bronze (ALB). Judy is a frequent presenter at local, national, and international conferences.
Professional Development
Training Within Industry: Fundamental Skills for Today’s Workplace
Donald Dinero
The Training Within Industry (TWI) Programs have been called “the most underrated achievement of 20th Century Industry.” They are "underrated" because most Americans do not know about them. They are an “achievement” because they helped America and its allies win WWII. They involve fundamental skills that every person should master and use on a daily basis. As such, they are necessary for all members of any organization to use to be as successful as they can be.

This presentation explains why these programs, developed almost 70 years ago, are still not only relevant but also necessary in today's workplace. They not only produce the classically required results of improving quality, cost, productivity and safety, but they also improve morale, teamwork, and communication, which are also of great concern in today's workplace. Moreover, they do this without coercion but by building an intrinsic motivation in employees.
Donald A. Dinero, PE, CPIM, is the principal of TWI Learning Partnership, Rochester, NY. His BSME is from the University of Rochester, and his MBA and MS (Career and HR Development) degrees are from RIT. His clients include IBM, Toyoda Gosei Corporation, and the Irish Centre for Business Excellence. He has over 40 years of experience in manufacturing in positions in management and engineering.

His book Training Within Industry - The Foundation of Lean, published by Productivity Press 2005, won a Shingo Prize for research in 2006. His book TWI Case Studies - Standard Work, Continuous Improvement, Teamwork, will be published in April 2011.
Professional Development
The Art of Questioning
Rich Maggiani
Questions are the foundation of excellent research and interviews. Learn the power of questions and what they can engender. The session covers the purposes of questions; ten ways that questions enlighten; ten types of questions and their characteristics, as well as how to sequence them to obtain the information you need; how to write good questions; and a number of tips for successful questioning.

See questions in action too: there are examples of each type of question (contrasted with "bad" ways to ask), and a final summation of a sample interview that incorporates all questions so that you can see how they can be put together to obtain the information you need.

Rich Maggiani (rich.maggiani@solari.net) is a Communication Consultant, an STC Fellow, and an STC Board Director. He is the founder of Solari Communication (http://www.solari.net), a full-service corporate communication agency. Rich writes the Social Media Insights column for Intercom; the Toward Humanity blog (http://www.solari.net/toward-humanity/); and articles and position papers on communication topics.

He presents regularly at professional conferences, including PCOC, ASTD, IEEE, WritersUA, and the STC Summit. Philosophically, Rich views the world as metaphor, as that enables clarity in an otherwise noisy world. Rich applies the resultant simple, clear communication to enlighten and bring people together toward a common goal.


  1. Career Success in 12 Easy Steps | A Journal (the book Judy authored and published) is hot off the press and now available at Amazon.com and other online bookstores. A few copies will be raffled at Spectrum 2011.