Spectrum 2015

  • Thank you to the sponsors, volunteers, and attendees of Spectrum 2015!

    You’ll notice the pictures in the Slideshow now show us all having fun at Spectrum 2015.

    Here are some of your favorite quotes from the conference….

    The “body” of Elaine’s Lightning Talk on Eulogies


    “…or a potted plant.” – Todd De Luca

    Bernard is quite a pistol, here are two quotes of his: “Content doesn’t matter. Customer retention matters” “There are two search engines out there: Google, and all the other &%§&%.” —Well, I find that adding a little drama sometimes helps to stir things up.

    Chis Ward’s observation that it is five times more expensive to attract new customers than it is to retain existing customers. We live in an era where satisfying existing customers is often overlooked by organizations.


    And some of your favorite memories:

    The lightning talks were very entertaining.

    My favorite parts were meeting new people, the Lightning Talks, and the warm welcome from the conference organizers.

    Seeing the people is always the best part of Spectrum.

    I thought the “after party” for the attendees was a great idea! It gave us all a chance to sit back and relax, and get to know other attendees more. Also, meeting other, very competent people, at the conference is always a good experience.

    The lightning talks were fun.

    As so often at conferences, the best moments were conversations over breakfast or dinner.


    Thanks everyone for sharing!

    Don’t forget to fill out our survey so that we can make Spectrum 2016 even better: https://www.surveymonkey.com/s/spectrum2015feedback


    Put this on your calendars: Spectrum 2016 will be April 17-19, 2016!

    And if you would like to volunteer for next year’s conference or for the Council, please contact stcspectrum2016@gmail.com or president@stc-rochester.org.


    In case you missed the conference, we’ll keep everything here for you until we start loading more information for Spectrum 2016.


    STC Rochester is proud to partner with Rochester Institute of Technology (RIT) to bring you Spectrum 2015.

    Spectrum 2015, STC Rochester’s 56th annual conference, is scheduled to kick-off on Sunday, March 29, 2015 with Leadership Day and a reception open to all conference attendees. Monday, March 30 begins a day of unique presentations, demonstrations of exciting new technologies and services in the Tech Comm industry, progression sessions, and lightning talks. On Tuesday, March 31, 2015, we will be offering morning and afternoon workshops, with an optional lunch in between.

    This year’s theme is “Communicators by Any Other Name: Beyond Titles and Tools.” 

    Our field has changed considerably over the years and continues to change on an almost daily basis. Titles like technical writer, editor, or illustrator persist, and new titles emerge, like information architect, usability expert, and content manager or strategist. Software tools are constantly changing and evolving, and employers often require familiarity with a variety of tools.

    But to a greater or lesser degree, these positions still tap core communication skills:

    • audience analysis and focus on user needs
    • good research skills and a curiosity for how things work
    • adept problem-solving
    • clear and concise writing
    • effective document design
    • intelligent use of communication channels and media
    • fierce attention to detail


    If technical communicators don’t do any of these things well, regardless of how many software tools they know or whether they have a cool title, they won’t be successful.

    We want this year’s conference to focus on what we really do in technical communication, how we bring real value to the workplace, employ best practices for our activities, and learn and grow into better communicators, regardless of our titles and our tools.

    Our keynote speaker is Kit Brown-Hoekstra, STC Fellow, current Society president, and an experienced and respected consultant, trainer, speaker, and content strategist. Her keynote “Warp Factor 9.0: Creating and Curating Content at the Speed of Change promises to be an interesting and engaging discussion of where we have been, where we are, and where we are going in Technical Communication.

    We hope to see you at the end of March! Please mark your calendars for our best conference yet!


  • Spectrum Platinum Sponsor


    Adobe Technical Communication Suite

    STC Rochester thanks Adobe, our Platinum Sponsor

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