Dethrone the Content King! Culture is the True King! with Jamie Gillenwater

  • Dethrone the Content King! Culture is the True King!

    Join Jamie Gillenwater in this presentation to discuss content, the culture of a company, and the relationship between the two!

    Presentation Session Description:

    In every career path, professionals help others. As a content professional, what problem do you solve? We often think content is the solution, but what is the real problem? The culture of a company influences customer, employee, and vendor relationships more than any other business asset. In this session, we will discover the relationships between the players, along with how to change your company’s culture. We will discuss the following aspects of company culture: Talent acquisition Talent development Hidden biases Leadership. We will discuss how each of these pieces fit together for success, along with tools and techniques for assessing and addressing each of these areas.

    Jamie’s Biographies:

    Jamie Gillenwater has a decade of communications experience, including technical writing, training, and design experience. As an independent consultant, she has realized that content alone will not solve a company’s problems. The company culture must influence the content for success. She is a STC Senior Member and serves on the STC Nominating Committee.

    View more about the conference speaker line-up on the SCHED page

    This year’s conference is held from Sunday, March 25 through Tuesday, March 27 at the Rochester Institute of Technology.

    Register for the 2018 Spectrum Conference on Eventbrite

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