We are pleased to announce that Content Philosopher Joe Gollner will keynote the Spectrum 2017 regional conference! Join us as we explore how our role as Technical Communicators is changing. Joe is a pioneer in the field of Content Management, and has most recently advanced the idea of Content 4.0 at events such as TCWorld in Stuttgart. Content 4.0 provides a way to understand what Communicators will be asked to produce in the future.
“For the times they are a-changin,’” Bob Dylan famously sang. Changes present challenges. For Joe Gollner, what is more important about these changes than the challenges they represent are the opportunities they provide. Joe sees an opportunity, and even a need, for Technical Communicators to play an expanded role in helping the next generation of organizations operate and adapt to a digital economy. Widely acknowledged as one of the world’s leading content strategists (https://mindtouch.com/…/announcing-top-25-content-strategis…), Joe will help us kick off our exploration of what we can do, both individually and collectively as a community of professionals, to make the most of the changes that are unfolding all around us.
You don’t want to miss this keynote!
Joe is the Managing Director of Gnostyx Research Inc. (www.gnostyx.com), an independent consultancy that helps organizations make the most of state-of-the-art content technologies and best practices. He has led over 100 content management initiatives during the last 25 years in a wide variety of industries and worked with such innovative customers as Boeing, the Department of Defense, NATO, NORAD, HP, Xerox, Nokia, Samsung, Ford, Hearst Publishing, the University of Oxford, and the Russian Academy of Science. He blogs on the nature of content as the Content Philosopher (www.gollner.ca) and, in 2014, he received the Matthew Arnold faculty award from the University of Oxford for his recent contributions to Digital Humanities.
Sunday, March 26, 2017 Leadership Program (1/2 day, afternoon) and pre-conference speakers reception
Monday, March 27, 2017 Spectrum 2017 (full day)
Tuesday, March 28, 2017 Post-conference Workshops (full day or 1/2 day, morning and/or afternoon)
STC Rochester: Register today! Businesses who send three or more participants get a 33% discount. https://t.co/7SnjvmhRXK 2 days ago
STC Rochester: “For the times they are a-changin’” as Bob Dylan famously sang. So what are the different changes that will... https://t.co/gZjRT7Fk71 2 days ago
STC Rochester: Beyond Bullet Points with Bette Frick is in 1 week! Free for members! Register now for this lunchtime webinar.… https://t.co/2aj43y98EB 4 days ago
STC Rochester: What does #Spectrum17 have that Pinterest probably doesn’t? DIY Communication! You’ll hear from Todd DeLuca, Tech... https://t.co/08fzQhYzHT 4 days ago
STC Rochester: Register for March 28 Spectrum Conference professional development workshops https://t.co/URtAZT6tHW 5 days ago
STC Rochester: https://t.co/LIwFwVAfCH Register for March 28 Spectrum Conference professional development workshops 5 days ago
STC Rochester: RT @joegollner: Check out the program for @stc_rochester Spectrum 2017! Interestingly practical mix of topics for #TechComm writers https:/… 5 days ago
STC Rochester: Register for the STC-PMC Conduit conference in Willow Grove, PA, the weekend following Spectrum!... https://t.co/GEhPaw8Iyw 6 days ago
STC Rochester: Communication and Administrative Coordinator, Pioneer Library System… https://t.co/avoei8gwpu #techcomm #stcorg 1 week ago
STC Rochester: Position Available: Communication and Administrative Coordinator, Pioneer Library System, Canandaigua, NY [ 140... https://t.co/rnd5w9ubB8 1 week ago
I enjoyed reconnecting with so many former colleagues. The topics and conference were worthwhile, the presenters were great, and the camaraderie was fantastic! - Sandy Glanton, Former STC Member and current small business owner of Projects Accomplished!
The topics at Spectrum 2015 were very applicable to my work and will help in furthering my career. I can't wait to put the things I learned into practice!
- Denise May, Marketing Coordinator, Erdman Anthony
Elaine Shepardson Lanni
Well organized to the last detail, Spectrum 2015 exceeded my expectations! Captivating speakers, appealing venue and plenty of networking opportunities. Thank you STC Rochester for a fun and worthwhile conference. - Elaine Shepardson Lanni
This conference was a great opportunity to catch up with old friends and meet new ones. Leadership day offered a lot of great information we could all use, regardless of whether we are a current leader. The conference day (Monday) may have looked like a long day on the schedule, but it was jam-packed with so many great sessions, plus opportunities to relax, breathe, and have fun, that the day went by in a flash! Spectrum is truly well-organized and well-executed. I highly recommend the Spectrum conference to re-charge your career and STC spirit. - Tricia Spayer, STC Associate Fellow (Cleveland, OH)
Attending Spectrum is an amazing learning experience! It exposes me to new ideas and trends and the people are so welcoming! Great event! - Hannah Morgan, CareerSherpa.net
Spectrum is a fantastic example of a well-organized and terrific regional conference! - Li-At Rathbun President, STC Santa Barbara chapter Co-Manager, STC Technical Editing SIG
Michael Van der Gaag
This year's Spectrum was my first. I found it both enjoyable and informative. Speakers were excellent. Events were well organized and the venue's were great. Volunteers running the event and attendees were gracious and helpful. I hope to develop long-lasting relationships with many of them. - Michael Van der Gaag, Speaker Consultant: Beyond the Interface
I had a great time at Spectrum 2016! There were a wide variety of topics and learning experiences, whether you are an experienced professional or just getting started. It's also a great networking event where I am fortunate to have made life-long professional connections and friendships. I encourage anyone in the technical communications industry to attend next year. What you get out of the conference is well worth the investment. - Jan Peartree, Technical Communications Manager, Novatek Communications, Inc.
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