STC Rochester October Program: Marketing Common Sense & Making Infosecurity Fun (2 speakers)

Join your friends from the Rochester STC Chapter October 26th for an evening at MacGregor’s on Empire Boulevard! Learn what’s new in the field. Catch up with old members and meet new ones. Chat with members of the Council and find out about…

Marketing Common Sense

Kathy Palokoff will share why marketing really isn’t rocket science or brain surgery. It is common sense in understanding who you are talking to, how to reach them, why a product or service will make their life different and why your product or service will meet that need. In technical marketing, this requires establishing trust through clear and focused two-way communications that focuses on the “why” as much as the “what” and “how.” This presentation will give you two important tools to engage your marketing common sense.

Making Infosecurity Fun? Using Marcom to Raise Awareness

Ben Woelk, Policy and Awareness Analyst will talk about how the Information Security Office at RIT has used non-traditional marketing strategies and social media to raise awareness about key information security issues.


Network from 5:30 – 6:00 pm
Dinner begins at 6:00 pm
Program begins at 7:00 pm


Appetizers – Boneless wings
Entree – Baked Ziti, salad, and rolls
Dessert – Cookies/chocolate

1129 Empire Blvd.
Rochester, NY 14609
(585) 288-8630
For directions, visit

RSVP: Register by Tuesday at noon on October 25th on Eventbrite at After Tuesday noon, please contact Jackie Patterson at

Meet the Presenters

Kathy Palokoff is the CEO and Founder of CUSTOMERicity™, a women-owned company that helps businesses and non-profits engage employees, customers, investors and other stakeholders. By focusing on the power of customers, CUSTOMERicity develops and executes marketing, communications and community building strategies that increase revenue, build brands, retain employees and find investors for organizations that are making a difference in the world.

Prior to forming the company in 2001, Kathy spent her career assisting businesses) as a marketing executive, public relations director and strategic planner.  She worked for Saatchi and Saatchi, one of the world’s leading creative organizations, for more than a dozen years as an account planner and vice president of public relations, and also served as a vice president of client relations and vice president of brand development for three Internet companies. She has taught at the Rochester Institute of Technology, Nazareth College and Rensselaer Polytechnic Institute and continues to be active as a mentor to business owners. She also invests in businesses that do good including Joe Squared, award-winning restaurants in Baltimore that are helping change the urban landscape.Kathy is a two-time Athena Award finalist. She holds a Bachelor of Science in Journalism from West Virginia University; a Master in Public Administration from the State University of New York at Brockport; and has completed all doctoral coursework in Technical Communications and Rhetoric from Rensselaer Polytechnic Institute, the nation’s oldest technological university. She and her husband live in Rochester, New York, and have five sons and a daughter.

  Ben Woelk  is the Immediate Past President of the STC Rochester Chapter (and current Web and Online Communities Manager) where he has served in a variety of leadership roles. Ben is Policy and Awareness Analyst in the Information Security Office at the Rochester Institute of Technology where he teaches courses in technical communication and cyber self defense. Ben is working with the STC Community Affairs Committee to build an Outreach Team to help build future community leaders.

Ben also co-chairs the Awareness and Training Working Group of the EDUCAUSE HEISC (Higher Education Information Security Council) where he facilitates the creation and sharing of security awareness information across higher education. A frequent presenter at conferences and author of several articles on information security awareness, he’s currently sharing his thoughts in his Infosec Communicator blog and may be found on Twitter, @benwoelk.

Ben believes that communities are the strength and pride of STC and is passionate about helping community leaders.


Contact Lori Meyer at to get on the STC Rochester e-mail list. Members and non-members welcome!