Content Strategy Workshop on November 14

Bernard AschwandenPlan, Develop, Deliver: Content Strategy Workshop
Bernard Aschwanden
Saturday, November 14, 12:30 pm to 3:30 pm
Virtual, Register on Eventbrite

Spectrum 2020 concludes on Saturday, November 14, with an interactive hands-on opportunity to participate in developing a content strategy. You will start by defining some of the components that may be part of a content strategy. This is followed by hands-on exercises as an important part of the session! You help create an overall content strategy framework, develop goals, identify the information architecture, define metadata and taxonomy, plan for reuse, analyze legacy content, and define governance.

Participants help develop the following components of a content strategy:

  • Content Strategy Framework; how an initial framework helps define an entire process.
  • Content Analysis; how to review materials for consistency and conversion.
  • Goals Framework; how goals help ensure success.
  • Information Architecture; how to think about content models.
  • Information Governance; how to ensure consistency across documents and departments.
  • Metadata and Taxonomy Strategy; how to optimize content for search (and, more importantly, to allow people to FIND).
  • Reuse Strategy; how to reduce time, effort, and costs in creating, reviewing, translating, and more.

After learning what a content strategy is, why it matters, and what components are required, we work to implement a plan using industry leading tools and technology.

Participants will:

  • Create content that aligns with the content strategy.
  • Work with web-based industry standard tools.
  • Create, edit, manage, and publish content from a Component Content Management System (CCMS) to formats including PDF and HTML5.