Spectrum 2020 Schedule

On the main conference day September 21, there will be three presentation rooms and a Common Room open all day. Activities and times are listed here. For detailed information, see What to expect at Spectrum 2020, the Schedule, Spectrum 2020 Keynote, the Conference Session Descriptions, Workshop Descriptions, and Speaker Bios.

All times are Eastern daylight time.

Saturday September 19 Workshops begin

8:30 am to 11:30 am Common Room Morning workshop: Tim Esposito, Mastering Your Website 101
12:30 pm to 3:30 pm Common Room Afternoon workshop: Tim Esposito, Mastering Your Website 201

Additional workshop, November 14, 12:30 pm to 3:00 pm, Bernard Aschwanden, Plan, Develop, Deliver: Content Strategy Workshop

Sunday September 20 Leadership Day

1:00 pm to 4:00 pm Common Room Joseph Campbell’s Hero’s Journey and Volunteering in STC. Rochester chapter immediate past president Kelly Schrank facilitates a discussion among STC leaders and participants.

2:30 pm Common Room Networking break, discussion resumes through 4:00 pm

4:00 pm to 5:00 pm Common Room STC update and discussion led by 2019-2020 STC President Ben Woelk

Monday September 21 Keynote and Conference Presentations

8:00 am to 8:30 am Common Room Networking

8:30 am to 8:45 am Common Room Opening remarks, Ann Wiley, Kelly Schrank

8:45 am to 9:45 am Common Room Keynote event, Kirk St. Amant, Dynamics of Cognition, Usability, and Design. Interactive presentation and discussion.

9:45 am to 10:00 am Common Room Networking break

10:00 am to 10:50 am Presentations Session 1

Room 1: Liz Fraley, Yes you can have it all! Technical accuracy and marketing pizzazz! Discussion; please view the recording before the session.

Room 2: Rob Hanna, Intelligent Microcontent: At the Point of Content Convergence (title slide is “Reimagining your omnichannel content strategy for exponential growth”; Microcontent and the 5 Moments of Need. Discussion of both presentations; please view the recordings before the session.

Room 3: Wendy Barnhart Ross, Diversity, Equity, and Inclusion in Tech Comm and More. Discussion; please view the recording before the session.

11:00 am to 11:50 am Presentations Session 2

Room 1: Phylise Banner, Learning Environment Modeling (LEM). Discussion; please view the recording before the session.

Room 2: Alisa Bonsignore, Sustainability is Everyone’s Business; Won’t You Please, Please Help Me: Finding Paths to Leadership. Discussion of both presentations; please view the recordings before the session.

Room 3: Ben Woelk, Introverts and Leadership: Succeeding as a Quiet Leader. Presentation; will be recorded.

12:00 pm to 1:30 pm Common Room 12:00 pm to 12:20 pm, Networking, bring your lunch; 12:20 pm to 12:40 pm, Technical talk by Rob Hanna, Precision Content, Silver Sponsor; 12:40 pm to 12:55 pm, SmartDocs demo by 36Software, Exhibitor; 12:55 pm to 1:20 pm, Chapter Awards, Tech Pub Awards

1:30 pm to 2:20 pm Presentations Session 3

Room 1: Judith Shenouda, Showcasing a Variety of Genres: Technical Communication Is More Than Manuals. Discussion, please view the recording before the session.

Room 2: Allison Bondi, Getting Started with DITA. Discussion, please view the recording before the session.

Room 3: Dale Waldt, Turning InDesign Articles into Rich Sematic Web Content. Presentation; will be recorded.

Common Room: Kirk St. Amant, User-Experience Design in Health and Medical Contexts: From Cognitive Theory to Workplace Practice. Interactive presentation and discussion.

2:30 pm to 3:20 pm Presentations Session 4

Room 1: Velizar Demirev, From Word Processing to Structured Content. Discussion, recording of presentation posted earlier.

Room 2: John Freiberger, Beyond “OK Boomer”: A Look at Generations and Technology. Discussion, recording of presentation posted earlier.

Room 3: MaryKay Grueneberg, Working with Developers, not against them: How I went from: “What do you do?” to “We can’t release this without you.” Presentation; will be recorded.

3:30 pm to 4:00 pm Common Room Networking

4:00 pm to 4:30 pm Common Room Lightning Talks

A Spectrum Lightning Talk is a five-minute talk on a key topic in the technical communication field, with 20 slides created by the presenter, advanced automatically every 15 seconds. The speaker not only presents a talk with a serious purpose in a short period of time, but must time each segment to coincide with a slide. Even when the slides advance too soon, speakers typically recover well and smooth over any gap. Delivering a Lightning Talk is an art!

  • Carolyn Klinger, How to Ruin the Web with Inaccessible PDFs
  • Chuck Campbell Low-Cost Tech Comm Software Alternatives
  • Gretchen Stahlman, Promoting Yourself via Videos
  • Wendy Barnhart Ross Agile, Agile, Bo-bagile: All these terms, let’s unravel

4:30 pm to 5:00 pm Common Room Prize Giveaways

5:00 pm to 6:00 pm Common Room Closing Remarks, Chuck Campbell, Kelly Schrank, Ann Wiley, followed by after-conference gathering hosted by Ann Wiley and 2020-2021 Rochester Chapter President Lori Meyer.

On-demand Presentations

On-demand presentations are available in the archive of presentations only and will not be presented on the program. The Rochester Chapter appreciates the generosity of these speakers in providing additional content for Spectrum.

  • Carolyn Klinger, Accessible Documents for Everyone and How to Prove Your Success, an extension of a Lightning Talk
  • Matt Reiner, Show Me the Money: Build Powerful Business Cases for Your Documentation Projects
  • Gretchen Stahlman, Promoting Yourself via Videos, an extension of a Lightning Talk