Workshop Descriptions

Saturday, September 19 Workshops

8:30 am to 11:30 am Morning Workshop

Tim Esposito, Mastering Your Website 101

Feeling intimidated about running your own website? Don’t know the difference between your HTTPs and your PHPs? Want to learn some tricks and tips for streamlining your web presence with social media? Then this is the workshop for you. We’ll go over the basics of creating and running a website using WordPress and cPanel, along with some additional tools designed to make your webmastering easier. You’ll have opportunities to practice. You will need your laptop.

Participants in this workshop need the following:

  • Google acccount
  • WordPress.com account
  • Twitter account (optional)
  • LinkedIn account (optional)

12:30 pm to 3:30 pm Afternoon Workshops

Bernard Aschwanden, Plan, Develop, Deliver: Content Strategy Workshop

This is an interactive hands-on opportunity to participate in developing a content strategy. We start by defining some of the components that may be part of a content strategy. This is followed by hands-on exercises as an important part of the session! You help create an overall content strategy framework, develop goals, identify the information architecture, define a metadata and taxonomy, plan for reuse, analyze legacy content, and define governance.

Participants help develop the following components of a content strategy:

  • Content Strategy Framework; how an initial framework helps define an entire process.
  • Content Analysis; how to review materials for consistency and conversion.
  • Goals Framework; how goals help ensure success.
  • Information Architecture; how to think about content models.
  • Information Governance; how to ensure consistency across documents and departments.
  • Metadata and Taxonomy Strategy; how to optimize content for search (and, more importantly, to allow people to FIND).
  • Reuse Strategy; how to reduce time, effort, and costs in creating, reviewing, translating, and more.

After learning what a content strategy is, why it matters, and what components are required, we work to implement a plan using industry leading tools and technology.

Participants will:

  • Create content that aligns with the content strategy.
  • Work with web-based industry standard tools.
  • Create, edit, manage, and publish content from a Component Content Management System (CCMS) to formats including PDF and HTML5.

Tim Esposito, Mastering Your Website 201

You’ve created your domain, selected a hosting company, and installed WordPress. Your site is up and running, but is fairly straightforward and simple, and missing its 15 pieces of flair. Learn how to improve your site by integrating social media, mail lists, event calendars, and more. Go under the hood and tighten security, scan for viruses, have Google analyze your site visits, optimize for search engines, and FTP files to/from your web server. In this workshop, you’ll work towards mastering your website. You will need your laptop.

Participants in this workshop must be able to do the following before the workshop; these skills are covered in Mastering Your Website 101.

  • Start a webpage in WordPress.
  • Add plugins.
  • Create posts, pages, and menus.

Participants in this workshop need the following:

  • Google acccount
  • WordPress.com account
  • Twitter account (optional)
  • LinkedIn account (optional)